THE INTERNATIONALIZATION OF UNIVERSITY: ETHIC FACTORS IN THE MARKETING STRATEGIES

Resum

The study of the indicators in the internationalization marketing strategies in the University is interesting to create informative campaigns to achieve more inscriptions. The election of University, in the Anglo-Saxon countries, is a main axis of analysis in the US, and, following, the UK, Canada, Australia and New Zealand. The implementation of marketing policies has stimulated studies on the choice of center, which affect to the top education and even to the basic one. In our study we analyze, thanks to a empiric Spanish analysis, the ethic factor (in comparison with other variables) in the students to choose a national or international University.