The purpose of business studies in the present society. Problems and challenges

Resum

The popularity of business studies in today’s University system is clearly demonstrated by the number of candidates, places and specialisations available in higher education institutions. On the other hand, the existence of multiple social, economic and ecological crises raises valid questions regarding the content, purpose and focus of these studies for the wellbeing of the modern society. Analysing the existent literature, this paper present and discusses three main problems of the business studies available in higher education institution: (1) focus on short-term profitability; (2) fragmentation and specialisation; and, (3) lack of connection with other types of studies.